'd hate to be a phone designer these days, trying to achieve unique and exciting features in a jaw dropping package for what is essentially a screen with some extra bits and pieces surrounding it.
So it's all the more impressive that HTC, fresh from making the best-looking phone of 2013, has managed to make the HTC One (M8), a phone crammed full of power and great features while improving the design that won it so many accolades.
The poor naming aside, the One (M8) is a phone that takes the superb DNA of last year's device, improves it in nearly every area and then packs it full of all the latest technology...and still finds space to pack in a microSD card slot.